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Staeger The Clear Choice For Sainsbury's Free From Easter Egg



Speciality chocolatier Celtic Chocolates contacted Staeger Clear Packaging for a bespoke solution to pack their Sainsbury’s Free From dark chocolate egg & chocolate discs.

Staeger Clear Packaging’s design department were tasked with 3 main goals, create a solution that shows the egg to its best, to create a solution that is easy to store, assemble & fill and to stay within current packaging costs.


The solution consists of a clear plastic carton made from food grade Recycled PET (RPET), a Litho printed folding box board plinth that contains the chocolate discs and outer carton. The clear Plastic carton is designed with a crash-lock base that clips into the board outer carton offering full visibility of the Egg which the previous packaging did not offer.


All elements of the pack are supplied flat to the manufacturer to save on delivery and storage costs. But most importantly Staeger’s solution reduced the amount of packaging involved and reduced the overall cost by over 50%.

Posted by on 13 May 2014

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