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Printed RPET The solution for ASDA's Christmas cakes

   collarphoto 3

In participation with Greencore Cakes & Desserts, Staeger Clear were able to resolve an issue seen on some of ASDA's Christmas Cake packaging.

Traditionally the protective collars were produced on folding boxboard with a grease resistant barrier to help minimise staining the printed branding and back of pack information; however this format still carries a risk that grease will wick through the board's raw edges.  For 2013 Asda wanted to eliminate this issue completely and the solution was to surface print on to food contact white re-cycled PET made from a minimum of 50% post consumer waste  which provides a complete barrier with no possibility of wicking.

Spokespersons from ASDA and Greencore said they were delighted with the solution.

Posted by on 1 November 2013

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